Heineken Breathalyzer iPhone app

Heineken has created an iPhone app to check how drunk you are.

After the success of last year’s Enjoy Heineken Responsibly campaign, Heineken continues talking about the signs people start to show when they’ve had one too many.

It seems that wherever you live, everyone knows someone that might go too far on a night out and transforms into an embarrassing character. Last year  these characters were defined as The Crier, The Fighter, The Sleeper, The Exhibitionist, The Groper and this year there are two new ones, which have been created based on the feedback: The Flirt and The Stumbler.

To create an intriguing message around the launch of the campaign, three videos have been created which show how, if you don’t know the signs, you can end ruining the night for you, your friends and others. The videos provide a confronting introduction to the campaign concept and a few of its characters, The Flirt, The Stumbler and The Fighter.

With the KnowTheSigns campaign Part II, Heineken wants to position itself as a social responsible beer brand and make people aware of the side effects of “alcohol over-consumption”. We all have friends that tend to have one too many to drink.

So this year Heineken created a compelling iPhone app called the Breathalyzer.

The Know The Signs “Breathalyzer” iPhone app turns your iPhone into a realistic breathalyzer and it’s an intelligent and humorous way of nudging your friend, if he is showing the signs. Get him or her to blow into your iPhone “Breathalyzer” to show which character he or she is turning into, reminding him or her to know the signs.

With the iPhone “Breathalyzer” and Facebook social network application ‘Tag of Shame’ Heineken is enabling a conversation between friends. You can also watch short videos and share the app with friends on KnowTheSigns.

Download the “Breathalyzer” from iTunes for free ( over 10mb so wi-fi is required)